Radio adverts all follow a range of codes and
conventions. Radio adverts are simple, and normally between 20-40 seconds long;
but they will range with a choice of voices or whether they do or don’t have
background music or sound.
Some adverts will choose just to use a strong voice
without any distractions. An example of a company that does this is The Sun.
The Sun will advertise their products to a mass audience so they will use
mainstream radio stations e.g. Capital, Heart, and BBC1. BY using exciting or
enthusiastic voices can encourage someone to want to by your product or
service. The Sun will put an impact on certain words that they use for example
they use the word “exclusive” a lot in their adverts as they often are
advertising ‘exclusive deals or offers’.
Smaller companies for example, small
Leisure Centre’s will only advertise in their local areas, as it isn’t
necessary to advertise to a wide audience who wouldn’t travel to use their facilities
so they would therefore use county sound local stations or if it were Guildford
Spectrum they would use Eagle Radio (Surrey & Hampshire).
http://www.dandad.org/awards/professional/2009/categories/rado/radio/22890/yoda-melvin
This radio advert uses a ‘celebrity’ to sell the product. The man talking is speaking in a Yoda like manner, jumbling his words. Yoda is a character known all over the world, therefore the advert would be well received by males, females, young and old alike. The end of the advert, where he states he will fill a black book with numbers – is the success part of the advert. To make a successful advert the product must sell some sort of promise of a better experience. The black book quote implies that by using Head and Shoulders you will be dandruff clear and be able to get lots of numbers.
This advert is for Vodacom, it is saying how you take your South African call rate overseas. They combine this South African culture with a western culture, emphasizing the difference between countries. The advert is a South African gospel choir singing the popular Western song ‘Umbrella’ by Rhianna. It combines them both to link the countries – the same as the Vodacom will be doing if you decide to activate your South African call rates to overseas.
This advert is selling a Samsung digital camera. It has 10 million pixels, ‘For extra high definition.’ The way in which the advert sells this product, and its main selling point (the ten millions pixels) is by describing a scene, starting with an extremely small object (blood vessel) in a slightly larger object etc. The end of the description the whole picture is described in detail. This portrays the amount of detail you’d get using the Samsung camera with ten millions megapixels.
Here is an advert that will appear on national radio stations throughout the Country by SUBWAY!
Who is this adverts intended audience? Men and women; aged 15-50 who are around during lunch or who want a snack sandwich for a good price and get quality food.
What is this adverts intended message? To get people to visit their store and buy their food and drink products.
Why are they wanting them to do this? To gain market share and make a profit.
Here is an advert that will appear on national radio stations throughout the Country by SUBWAY!
Who is this adverts intended audience? Men and women; aged 15-50 who are around during lunch or who want a snack sandwich for a good price and get quality food.
What is this adverts intended message? To get people to visit their store and buy their food and drink products.
Why are they wanting them to do this? To gain market share and make a profit.
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