Tuesday, 28 February 2012

Audience Research - Questionnaire



 I want to gain a better insight into what my target audience will find appealing and what would attract them into wanting to purchase and read my regional magazine. I feel that by doing this questionnaire I will b able to find out what my target audience is interested in.

After conducting these questionnaires I will follow my work up with quantitative and qualitative analysis which then will lead on to me being able to decide exactly what codes and conventions of my regional magazine.
I am hoping that my findings will allow me to decide what aspects to conform; develop or subvert.  
Gender: Male           Female

Age bracket:  Under 15     16-24       25-32      33-40    41-47      48-55         56-62         63+

Do you like the image of the front cover to relate to the current season?


Yes       No 

How often do you read regional magazines?

Everyday
Couple of times a week
Occasionally
Never

What masthead (title) would you like to be on the front of the magazine?

Surrey Living
Living in Surrey
Surrey


What prices range would you be willing to pay for my regional magazine?

50p-99p
£1.00 - £1.50
£1.51- £1.99
£2.00 - £2.49
£2.50 - £3.01
£3.02 - £3.50
£3.51 +

What do you enjoy reading about in regional magazine?

Local Landmarks
Tour Dates
Exhibitions
Open Days
Festival Tickets
Recent Events
Out & About Activities
Food & Drink (Restaurant Reviews)
Other

When your favorite magazine releases a new issue how do you normally hear about it?

Advertisement
Television
Internet
Word of mouth
Other

Which typography would you prefer on the front cover?

Normal
Italic
Underlined
Other

As the magazine editor will be designing a double page spread, would you like this to relate to the front cover?

Yes
No

What colours do you find eye catching and would want to see on/in the magazine?

Bright colours
Warm colours
Dark colours
Soft colours 
Pastel colours
Other 


Copy of the questionnaire that I handed out: 




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